Skip to content
Field StoryOctober 10, 2026·6 min read

Gamified stamp tour case study: Return to Haemi 1421 QR tour

A mobile web game where visitors follow places and stories, build their stats, and discover their own path.

Delivered by
zzzarit
A QR sign and Return to Haemi 1421 banner beside Jinnammun Gate at Haemieupseong Fortress

The Haemieupseong Festival takes place from October 9 to 11, 2026. zzzarit created Return to Haemi 1421, a mobile web game for the on-site experience. This gamified stamp tour connects QR stops with stories, missions and journey records. The work covered the game interface, character conversations and history quizzes, journey records and certificates, and Korean and English display. Visitors scan a QR sign to open a place and follow its activities while building Learning, Valor, Arts, and Virtue.

Visitors walking in front of Jinnammun Gate at Haemieupseong Festival
The festival grounds and visitor route in front of Jinnammun Gate.
QR sign
A phone held toward a QR sign
A phone is pointed toward an on-site QR sign.
On-site guide
Return to Haemi banner, QR sign, and phone screen
The Return to Haemi banner, QR sign, and phone screen appear together.

Begin a journey inside the fortress

Visitors see the title screen, then follow the South Gate guard's introduction and choose a game name. The game opens in a mobile browser, with no app installation. Each QR sign leads to another place and activity.

Game map
Game map on a phone beside the on-site banner
The game map appears on a phone beside the event banner.
Gate sign
Return to Haemi banner and QR sign beside Jinnammun Gate
A game introduction banner and QR sign stand beside Jinnammun Gate.
Title
Title screen and start prompt for Return to Haemi 1421
Local development capture. Kakao and email sign-in are disabled because authentication is not connected.
Prologue
Name-entry dialog over a scene with the South Gate guard
The name-entry dialog appears over the guard's first conversation. “Hong Gildong” is a sample name for screen checks.

Use the map, then scan a QR sign

The map shows places inside Haemieupseong and the festival zones. Visitors walk to a sign, scan its QR code, and explore the character, story, or activity for that place. The map gives an overview; each place screen explains what to do there.

Place guide
Visitors walking past the QR sign and banner by Jinnammun Gate
A QR sign and game introduction banner stand by Jinnammun Gate.
QR sign
Phone screen beside the on-site QR sign and banner
The on-site QR sign and phone screen appear together.
Map
Game map showing places and festival zones inside Haemieupseong Fortress
See the places and festival zones, then choose where to go next.
Places
List of places visitors can explore in the game
Browse places inside the fortress. QR signs at the site open each one in the game.
A place screen opened by QR, with an introduction and activity
A place screen introduces the location and its activity after a QR scan.
Mobile screen
Phone showing the game against a fortress gate backdrop
A phone with the game screen, framed by the fortress gate.
Game story
Game story on a phone with the fortress in the background
The game story screen appears against the fortress backdrop.
Game banner
Visitors near the game banner and QR sign by Jinnammun Gate
The game banner and QR sign by Jinnammun Gate.
Game map
Haemieupseong game map displayed on a phone
The Haemieupseong game map is visible on a phone screen.
Story screen
Return to Haemi story screen displayed on a phone
A game story screen shown on a phone against the fortress setting.
Booth QR
Phone held beside a QR sign at a festival booth
A QR sign and phone at a festival booth table.

Build Learning, Valor, Arts, and Virtue

Visitors meet characters, talk with them, and choose responses. History quizzes and fortress-stone stories add more activities to the journey. Completed activities leave a stamp in the journey record and build the four stats: Learning, Valor, Arts, and Virtue. Story scenes and choices are designed for one-handed use on a phone.

Dialogue quest
A story quest where visitors talk with a character and choose a response
Talk with a character and choose a response to continue the story quest.
History quiz
A multiple-choice quiz about the history of Haemieupseong
Explore stories connected to the place through a quiz.
Fortress stones
Illustrated stories about names carved into fortress stones
Explore the stories behind the names carved into fortress stones.
Festival zones
List of booths in the festival's Experience Zone
The Experience Zone booth list. The game keeps booth activities distinct from visiting fortress places.

Festival zones and the journey notebook

The game separates exploring places inside the fortress from visiting festival booths. Visitors can browse the Experience Zone and Haemi Defense Road, then review completed activities and visited places in the journey notebook. It brings the current stats and progress together in one place.

Journey notebook
Journey notebook with visited places, completed activities, and four stats
Review visited places, completed activities, and current stats.
Your path
The game reveals the visitor's path after they finish the journey
The game reveals a path after “Finish Journey.” Path names and selection rules are not listed in advance.

Keep your path in a certificate

When visitors choose “Finish Journey” in the notebook, the game reveals one of eight paths based on the stats they have built. They can save or share a completion certificate as an image. Their journey record stays available, and they can continue quests after finishing.

Lower part of the path result screen, with the four stats and a Save Certificate button
The lower part of the path result shows all four stats and a Save Certificate button. This is the screen before saving, not the downloaded certificate file.

Korean and English, with familiar controls

Visitors can choose Korean or English. Settings also let them adjust sound effects, dialogue voice, vibration, and whether the map moves after they select a place. The main flow stays simple so visitors can use the experience in a way that suits their device and preferences.

Settings
Settings for display language and other game preferences
Choose a display language and adjust basic game preferences.
English map
Haemieupseong game map displayed in English
Follow the same journey with the map displayed in English.

Scenes from Haemieupseong Festival

Return to Haemi 1421 QR signs and game screens can be seen across the festival grounds. Photos of booths, horse riding, History Golden Bell, and the outdoor stage show the wider festival program and on-site setting.

Activity area
Craft materials, a QR sign, and a phone on a table
A QR sign and phone beside materials on a craft table.
Festival booth
A visitor checking a phone in front of a craft activity booth
A phone is used to check a QR code at the craft activity booth.
Festival grounds
Visitors walking among tents on the fortress lawn
Tents and visitors across the lawn.
Outdoor activity
Horse activity area and a QR sign on a table
A horse activity area with a QR sign on a nearby table.
Festival sign
Festival welcome sign sculpture and visitors
A festival welcome sign sculpture on the lawn.
Outdoor program
Visitors gathered with answer boards on the grass in front of a traditional building
Visitors gather with answer boards on the lawn in front of a traditional building.
QR sign
QR sign standing in an open outdoor area
A standalone QR sign in the festival grounds.
History Golden Bell
Haemieupseong History Golden Bell event banner
A banner for the Haemieupseong History Golden Bell program.
Place QR
QR sign by the entrance to a traditional building
A QR sign beside the entrance to a traditional building.
QR in use
Visitor looking at a phone beside a QR sign
A visitor checks a phone beside the QR sign.
Game screen
Return to Haemi 1421 displayed on a phone
Return to Haemi 1421 open on a phone.
Hanbok at the festival
A visitor in hanbok walking across the lawn
A visitor in hanbok walks across the festival lawn.
Festival grounds
Festival booths beyond the open lawn
Festival tents and booths line the far side of the lawn.
Festival booth
Display cases and sign at a festival booth
Display cases and a sign at a festival booth.
Quest reward
Quest completion and a Mun +3 reward after the guard's question, shown on a phone
After the guard's question, the screen shows quest completion and a Mun +3 reward.
Outdoor QR
QR sign beside a path across the lawn
A QR sign beside a path across the lawn.
Outdoor stage
Audience in front of an outdoor festival stage
The audience and stage at the festival.
Haemieupseong
Gate tower and fortress wall at Haemieupseong
The gate tower and fortress wall at Haemieupseong.

Adapt a gamified stamp tour for festivals, museums, and local tourism

Return to Haemi 1421 is a case built around the places and history of Haemieupseong. The same approach can inform a new experience for a local festival, museum or exhibition, heritage walk, or tourism route. QR check-ins can connect each stop to a story, mission, and progress record. These are possible applications, not additional completed projects; scope depends on each event's content and operating conditions.

A simple QR stamp tour focuses on recording a visit or participation and collecting stamps. A gamified stamp tour adds elements such as a story, character conversations, quizzes or missions, progress, and a result screen to connect visits into one experience. Select only the elements that fit the event and venue.

  • Local festivals: zone or booth exploration, event-themed missions, and festival stories
  • Museums and exhibitions: QR museum tours by gallery, object observation prompts, and family activities
  • Local tourism and heritage: QR missions connecting landmarks, place stories, and route completion records

To start planning, outline the locations and visitor route, operating dates, story, missions and completion flow, required languages, and on-site guidance or support. You can discuss the event concept even if some details are still open.

Introduced by official accounts

The official Seosan City and Haemieupseong Festival accounts also introduced the game and on-site experience. Seosan City post · Seosan City video account · Haemieupseong Festival and cultural foundation post

FAQ

What is Return to Haemi 1421?

It is an on-site mobile web game that lets visitors follow places and stories at Haemieupseong Fortress. Scan a QR sign to open a place and continue its conversations and activities.

Do I need to install an app?

No. Open the game in a mobile browser.

What activities are in the game?

Visitors can talk with characters, take history quizzes, explore fortress-stone stories, and visit festival booths. The journey notebook shows their progress.

Can I play in Korean and English?

Yes. Choose Korean or English in settings.

Can I keep playing after I see my path?

Yes. Your journey record stays available, and you can continue quests after finishing the journey.

Can you create a gamified stamp tour for another festival or museum?

Yes. The Haemieupseong case can inform QR missions and visitor flows tailored to a festival zone, museum gallery, or local tourism route, with stories and activities suited to each place and audience.

How is a simple QR stamp tour different from a gamified stamp tour?

A simple QR tour focuses on visit or participation check-ins and stamp collection. A gamified tour can add stories, characters, quizzes or missions, progress records, and a result screen to connect stops into a journey.

Can this format work for museums, festivals, and local tourism?

These are possible applications, not additional completed projects. The Haemieupseong case is the example shown here; each new scope depends on its venues, route, content, and operating needs.

What details should I prepare to request a quote?

Share the locations and route, operating dates, story and missions, completion flow, languages, and on-site guidance or support needs. You can discuss the concept before every detail is finalized.

How much does a simple QR stamp tour cost?

Pricing for simple QR stamp tours has not been set. The gamified-tour quote basis does not automatically apply. We first review the required features, QR locations, operating period, and on-site support.

← Back to the portfolio
#Return to Haemi 1421#Haemieupseong Festival#Haemieupseong Fortress#mobile web game#QR missions#QR tour#gamified stamp tour#unique stamp tour#museum tour#museum stamp tour#festival stamp tour#on-site experience#game development#Learning Valor Arts Virtue#cultural tourism